Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Fillerina & Crescina
Media Outlet
Website design, in-store dummy pack, wobblers, stickers, and formal sales marketing shirts.
Date
June 2020
Expanding its footprint across 32 countries including Europe, the Middle East, parts of North Africa, and the Far East, Labo, the Italian subsidiary of Swiss powerhouse Labo Cosprophar AG, introduces Fillerina and Crescina—stellar dermo-cosmetic products renowned in pharmacy markets for their premium quality.
With sights set on penetrating the East African market, Labo embarks on a dynamic marketing strategy. The first milestone: a cutting-edge hybrid website designed to educate, promote, and drive sales. Complementing this digital platform, in-store branding initiatives were launched to spotlight their products and enhance visibility.
This strategic initiative presented a thrilling opportunity to bolster Labo's route-to-market strategy, underpinning their sales and marketing endeavors with a robust online presence and impactful in-store engagement.
